project overview
Harlen, a contemporary clothing brand, aimed to revamp its brand identity to align with its chic and trendy apparel line. The project involved creating a modern logo and premium packaging to enhance its appeal to young, fashion-forward customers. The goal was to establish a brand identity that resonated with Harlen’s target market while boosting its recognition in a competitive fashion industry.
design process
To deliver a cohesive and impactful brand identity for Harlen, we followed these steps:
- Research: Explored current fashion branding trends and analyzed competitors to identify opportunities for differentiation.
- Logo Design: Designed a sleek, minimalist logo that blended modern typography with a subtle icon representing style and sophistication.
- Packaging Design: Created branded tags, shopping bags, and garment boxes with bold patterns and a refined color palette.
- Brand Guidelines: Developed a comprehensive guide to ensure consistent use of logos, colors, and typography across all platforms.
- Final Delivery: Delivered a complete branding package, including digital and print-ready assets.
The Challenge
Harlen faced challenges with a bland and outdated brand identity that failed to attract its desired audience of young professionals and fashion enthusiasts. The lack of visually compelling packaging also limited its appeal in both retail and online spaces.
The Solution
We designed a striking logo featuring clean, geometric typography with a subtle accent that exuded elegance. The packaging was tailored to create a memorable unboxing experience, incorporating high-quality materials, bold designs, and Harlen’s new tagline. Our approach ensured Harlen’s branding stood out while maintaining a cohesive and luxurious feel.
The outcome
The rebranding resulted in a 40% increase in online store traffic and a 35% rise in repeat customers due to enhanced brand recognition and packaging appeal. Harlen also reported positive feedback from customers, citing the new logo and packaging as symbols of their commitment to quality and style.
Complete Analysis
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