project overview
Amparech, a leading packaging solutions provider, aimed to modernize its brand identity to appeal to businesses seeking innovative and sustainable packaging options. The project included creating a professional logo and branded packaging designs that reflected Amparech’s commitment to quality and eco-friendliness. The objective was to enhance brand recognition and position Amparech as a trusted name in the packaging industry.
design process
Our design journey for Amparech began with comprehensive research into packaging trends and competitor analysis to identify unique opportunities. We crafted a bold, modern logo featuring a geometric emblem symbolizing strength and versatility. The packaging designs were tailored to emphasize clean lines, eco-friendly aesthetics, and vibrant accents. To ensure practicality and visual appeal, we developed mockups for various packaging types, iterating on client feedback. Finally, we delivered a complete suite of branding materials, including the logo, packaging designs, and print-ready templates.
The Challenge
Amparech’s previous branding was generic and lacked the professional edge needed to attract larger clients. Additionally, their packaging designs failed to communicate their dedication to sustainability and innovation, limiting their appeal in an environmentally-conscious market.
The Solution
We designed a modern logo with a clean typeface and a versatile geometric emblem that could easily adapt across platforms. For the packaging, we used neutral and earthy tones to highlight Amparech’s eco-friendly focus, paired with bold accents to communicate innovation. The designs ensured both aesthetics and functionality, aligning with Amparech’s core values.
The outcome
The rebranding efforts resulted in a 30% increase in client inquiries within the first quarter and positioned Amparech as a leader in eco-friendly packaging. The new branding was praised for its professional look, helping the company secure partnerships with prominent businesses in the retail and food industries.
Complete Analysis
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