The dental suite

120% Increase in Organic Traffic and 50% Growth in Conversion Rates for “Cosmetic Dentistry” and “Family Dentist Near Me” Searches at The Dental Suite

PROJECT OVERVIEW

The Dental Suite, a premier dental clinic, wanted to enhance its online visibility and attract new patients in their local area. With a focus on SEO, our goal was to improve organic traffic, rank for relevant dental services, and increase the number of consultation requests and appointments.

Webwiseo - Portfolio
SEO Process

Our SEO strategy began with in-depth keyword research for high-value dental terms such as "cosmetic dentistry," "teeth whitening," and "family dentist near me." We optimized service pages to target these terms and made sure that content was informative, approachable, and patient-friendly. On-page SEO included optimizing meta tags, service descriptions, and adding local content for better regional targeting. We also created blog articles addressing common dental concerns, from tips for oral hygiene to the latest advancements in dental treatments. For off-page SEO, we built high-quality backlinks through local directories, healthcare portals, and dental-related blogs. Our team also focused on local SEO, optimizing The Dental Suite’s Google My Business profile, ensuring NAP (Name, Address, Phone) consistency across the web, and leveraging patient reviews to build trust. Technical SEO improvements included speeding up the website, ensuring mobile optimization for prospective patients searching on smartphones, and improving the internal linking structure for better user navigation.

Project Overview Image

CHALLENGE

The Dental Suite was struggling to attract new patients online, with low search engine rankings for key dental services. Their existing website lacked content that resonated with patients searching for specialized dental care, and it didn’t rank highly in local search results.

SOLUTION

We implemented a localized SEO approach tailored to their service areas, focusing on high-value keywords for dental procedures and treatments. By improving content quality, optimizing for local search queries, and enhancing the site’s technical SEO, we helped The Dental Suite rank higher for relevant terms and stand out in a competitive market.

Outcome

Within four months, The Dental Suite experienced a 120% increase in organic traffic and a 2X growth in patient inquiries. The website ranked on the first page for competitive dental keywords such as “cosmetic dentistry near me” and “teeth whitening services.” Local patients found the clinic more easily, leading to increased appointment bookings and overall business growth.

Footer Image

    Tools

  • Screaming Frog
  • AHREFS
  • Semrush
  • Moz
  • Yoast
  • All in One SEO
  • Google Search Console
  • Google Page Speed
  • Google Analytics
Tools Logo
Image of laptops
Footer Image