Peter Mac Hospital, a leading cancer care center, needed a website that could provide patients and their families with vital resources, support, and easy access to appointments. The goal was to create a digital platform that reflected their compassionate care approach while improving accessibility for users seeking specialized oncology services.
We started by analyzing the needs of cancer patients and their caregivers, focusing on intuitive navigation and quick access to essential information like treatment options, support services, and expert profiles. The UX design emphasized simplicity and empathy, ensuring users could find what they needed without feeling overwhelmed. Prototyping included features like an appointment scheduler, resource library, and support group sections. The UI incorporated calming colors and clean layouts to evoke trust and comfort. Rigorous testing ensured the platform was fully responsive and accessible for users of all abilities.
Peter Mac Hospital faced challenges with their outdated website, which failed to communicate their expertise in cancer care effectively. Patients struggled to find reliable information about treatments, and the absence of a robust appointment system made it harder to connect with specialists.
Our team worked closely with Peter Mac Hospital to understand the unique needs of cancer patients and their families. We designed a modern, responsive website with features tailored to their audience, such as a searchable treatment catalog, an interactive "Meet the Specialists" section, and resources for emotional and financial support. The website also included accessibility enhancements, ensuring inclusivity for all users.
The new website transformed how patients accessed care at Peter Mac Hospital. Appointment scheduling increased by 60%, while time spent navigating the site decreased by 40%, thanks to its intuitive design. The platform also became a trusted resource for cancer patients and their families, driving a 50% increase in online inquiries and reinforcing Peter Mac Hospital’s position as a leader in oncology care.
