House Proud Cleaning

A 95% Increase in Local Leads and First-Page Rankings for "House Cleaning Services" with House Proud Cleaning

PROJECT OVERVIEW

House Proud Cleaning, a professional cleaning service, needed to establish a strong online presence and attract local homeowners searching for reliable cleaning services. The goal was to improve visibility in local search results, increase lead generation, and highlight their comprehensive cleaning solutions.

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SEO Process

Our team began with an in-depth analysis of the cleaning industry’s search trends and competitive landscape. Targeting keywords such as "house cleaning near me," "professional cleaning services," and "deep cleaning experts," we developed a data-driven SEO strategy. On-page SEO included optimizing service pages with localized content, structured data, and compelling meta descriptions. A blog was introduced to provide cleaning tips and seasonal checklists, building authority in the niche. For off-page SEO, we secured backlinks from local directories and home improvement blogs, further boosting credibility. To dominate local searches, we optimized the Google Business Profile with accurate service listings, photos, and customer reviews. Technical SEO improvements included enhancing site speed, ensuring mobile optimization, and fixing crawl issues.

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CHALLENGE

House Proud Cleaning struggled to attract local leads due to low search engine rankings and limited online visibility. Their website lacked engaging content and was not optimized for location-specific searches, leading to missed opportunities in a competitive market.

SOLUTION

We implemented a hyper-local SEO strategy that emphasized proximity and trust. Our team added geo-targeted keywords, created location-specific landing pages, and encouraged client reviews to build credibility. By integrating local SEO with an engaging content strategy, we turned their website into a lead-generation powerhouse.

Outcome

In just four months, House Proud Cleaning saw a 95% increase in local leads and ranked on the first page for high-intent keywords like "house cleaning near me" and "deep cleaning experts." Organic traffic grew by 80%, and the Google Business Profile began generating consistent inquiries. This success positioned House Proud Cleaning as a trusted name in their community.

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    Tools

  • Screaming Frog
  • AHREFS
  • Semrush
  • Moz
  • Yoast
  • All in One SEO
  • Google Search Console
  • Google Page Speed
  • Google Analytics
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