H & S Apparel

150% Growth in Organic Traffic and a 4X Increase in Online Orders for H & S Apparel

PROJECT OVERVIEW

H & S Apparel, a fashion brand specializing in trendy and high-quality clothing, needed to improve its online visibility and e-commerce performance. The goal was to increase organic traffic, boost online sales, and enhance the overall shopping experience. The SEO strategy focused on attracting fashion-forward shoppers and improving the brand's online presence across search engines.

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SEO Process

We started by conducting thorough keyword research to identify terms such as "buy trendy clothes online," "affordable fashion for women," and "latest fashion trends 2025." These keywords were used strategically across product pages, category pages, and blog content. On-page SEO included optimizing meta titles, product descriptions, and images for faster load times and better search rankings. To boost engagement, we launched a content marketing campaign with style guides, fashion tips, and influencer collaborations. For off-page SEO, we focused on building high-quality backlinks through fashion bloggers, style influencers, and online fashion communities. Technical SEO efforts included improving the site's mobile responsiveness, ensuring secure payment gateways, and optimizing the user journey for a smooth checkout process. Local SEO strategies helped H & S Apparel rank for keywords like "clothing store near me" and "local fashion brands."

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CHALLENGE

H & S Apparel’s website lacked visibility on search engines, and product pages had low conversion rates due to a poor user experience. The brand’s online presence was limited, making it difficult for customers to find them while searching for fashion-related keywords.

SOLUTION

We worked closely with the H & S Apparel team to implement a comprehensive SEO strategy that focused on driving organic traffic and improving the online shopping experience. From optimizing product pages to creating style-focused blog content, we helped elevate their website’s appeal to fashion-conscious shoppers.

Outcome

Within five months, H & S Apparel experienced a 150% increase in organic traffic and a 4X growth in online orders. The website ranked on the first page for several key fashion-related keywords, and bounce rates decreased significantly due to improved site navigation and optimized product pages.

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    Tools

  • Screaming Frog
  • AHREFS
  • Semrush
  • Moz
  • Yoast
  • All in One SEO
  • Google Search Console
  • Google Page Speed
  • Google Analytics
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