Aqua Plumbing

A 90% Increase in Local Leads and a 3X Boost in Search Engine Visibility for Aqua Plumbing

PROJECT OVERVIEW

Aqua Plumbing, a trusted plumbing service provider, was struggling to reach new customers in their local market. The goal was to improve their online visibility, generate more local leads, and enhance the overall user experience for people seeking reliable plumbing services. We aimed to ensure Aqua Plumbing’s website was optimized for local search terms and customer inquiries.

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SEO Process

We started by performing a full website audit and identifying gaps in both on-page and technical SEO. Targeted keyword research for plumbing services such as "emergency plumbing services," "plumber near me," and "pipe repair in [city]" was conducted to help improve rankings for high-traffic local search queries. On-page SEO optimization focused on improving service pages with location-specific content, keywords, and metadata, ensuring that Aqua Plumbing appeared in relevant local search results. We also created a blog filled with helpful tips for homeowners, such as "How to Prevent Plumbing Issues" and "Common Plumbing Problems to Watch Out For." Off-page SEO involved acquiring high-quality backlinks from local business directories, trade organizations, and trusted home improvement websites. Additionally, we fully optimized their Google Business Profile, including regular updates, reviews, and location-specific photos. Technical improvements included fixing broken links, improving site speed, and enhancing mobile responsiveness to cater to customers searching for plumbers on the go.

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CHALLENGE

Aqua Plumbing faced low visibility in local search results, limiting its reach to potential customers. The company struggled with a lack of relevant local content and inconsistent information across directories, preventing them from ranking for high-intent plumbing queries in their service area.

SOLUTION

We implemented a focused local SEO strategy to address these challenges, ensuring Aqua Plumbing ranked for plumbing-related terms in their specific service areas. By optimizing local listings, integrating customer reviews, and improving the content quality on the website, we helped the business gain higher visibility and better engagement.

Outcome

In just three months, Aqua Plumbing saw a 90% increase in local leads and ranked on the first page for competitive local search terms like “emergency plumber” and “leak detection services.” The website's organic traffic grew significantly, and the business saw a 3X increase in search engine visibility, leading to more inquiries and higher conversion rates.

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    Tools

  • Screaming Frog
  • AHREFS
  • Semrush
  • Moz
  • Yoast
  • All in One SEO
  • Google Search Console
  • Google Page Speed
  • Google Analytics
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