Redbarn

A 110% Increase in Organic Traffic and 2X Growth in Sales for Redbarn Pet Products

PROJECT OVERVIEW

Redbarn, a trusted provider of high-quality pet products, wanted to enhance its online presence and improve sales through organic search. The goal was to optimize the website for better search engine rankings, increase product visibility, and drive higher conversion rates among pet owners seeking premium pet food, treats, and accessories.

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SEO Process

We began by conducting extensive keyword research to identify high-traffic, pet-related terms such as "best dog food," "natural pet treats," and "premium pet supplies." We optimized product pages, category listings, and blog content with these keywords to improve relevance and search visibility. The content strategy included creating helpful resources for pet owners, such as guides on selecting the right food for pets, health tips, and seasonal promotions. We also optimized the website's technical elements, including image alt texts, meta tags, and internal linking, to improve overall SEO performance. Off-page SEO efforts included acquiring backlinks from reputable pet blogs, influencer partnerships, and trusted pet care websites. Local SEO optimization ensured Redbarn’s visibility in nearby searches, while site speed improvements and mobile optimization enhanced the user experience.

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CHALLENGE

Redbarn’s website was not ranking highly for competitive pet product-related keywords, resulting in missed opportunities to reach potential customers. The site had issues with low-quality content and technical SEO flaws, which hindered its ability to compete in the crowded pet products market.

SOLUTION

We collaborated with Redbarn to implement a comprehensive SEO strategy that included optimizing the site for competitive pet product keywords, improving the content with valuable pet care advice, and fixing technical issues to ensure a smooth user experience. Our team focused on building a credible backlink profile to increase the domain authority and drive organic traffic.

Outcome

Within four months, Redbarn saw a 110% increase in organic traffic and a 2X growth in sales. The website began ranking on the first page for high-volume keywords like “premium dog food” and “natural pet treats.” The business gained greater brand recognition, and their online sales surged as more pet owners discovered their trusted products.

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    Tools

  • Screaming Frog
  • AHREFS
  • Semrush
  • Moz
  • Yoast
  • All in One SEO
  • Google Search Console
  • Google Page Speed
  • Google Analytics
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