W Legal, a distinguished law firm in the UK, needed a professional, user-focused website to showcase their legal expertise and make their services accessible to clients. The aim was to design a platform that reflected their credibility, made complex legal information digestible, and streamlined client inquiries.
We began with an in-depth analysis of the legal industry and client expectations. The UX strategy focused on creating a structured, intuitive layout that prioritized key features like service categories, attorney profiles, and case studies. Prototyping included a straightforward consultation request form and an FAQ section to address common legal concerns. The UI emphasized professionalism with a clean, minimalistic design and a color palette that inspired trust. To maximize visibility, we implemented a legal-specific SEO strategy targeting keywords like "commercial law firm UK," "legal dispute resolution services," and "contract law specialists." Metadata, alt tags, and content were optimized to rank W Legal for queries related to their services. The website underwent rigorous testing to ensure flawless performance and compliance with accessibility standards.
W Legal faced challenges with their previous website, which lacked an engaging design and failed to communicate their breadth of services effectively. This resulted in low online visibility and difficulty attracting clients through digital channels.
Our team collaborated closely with W Legal to understand their unique strengths and client needs. We proposed a responsive, SEO-optimized website with clearly defined service categories, attorney profiles, and a user-friendly contact system. Informative blog content addressing legal trends and FAQs was also added to position W Legal as an industry thought leader.
The new website delivered a 65% increase in inquiries within the first three months and a 40% rise in organic traffic, thanks to targeted SEO efforts. Visitors praised the site’s clarity, ease of navigation, and professional design, reinforcing W Legal’s reputation as a leading legal firm in the UK.
