Horizon Real Estate Social Media Management

Your Dream Home Awaits: Elevating Client Connections and Property Visibility for a Real Estate Firm

project overview

A well-established real estate firm aimed to boost its social media presence and enhance property visibility across Instagram, Facebook, and LinkedIn. The goal was to showcase high-value listings, provide expert real estate advice, and build a strong online community of homebuyers and sellers. Our approach focused on engaging property enthusiasts, generating leads, and creating a sense of urgency for listings through visually appealing posts and targeted social media ads.

process

We began by analyzing the real estate firm’s target audience and the types of properties they specialize in, ranging from luxury homes to family properties. On Instagram, we posted high-quality images and virtual tours of new listings, complemented by customer testimonials and success stories of clients finding their dream homes. Facebook content included home buying tips, market trends, and seasonal offers, creating a connection with prospective buyers. LinkedIn was used for sharing market insights and real estate news to establish the firm as an industry leader. We ensured a consistent posting schedule and integrated targeted Facebook and Instagram ads that focused on specific neighborhoods and property types, aimed at users looking for homes in the firm’s service area.

The Challenge

The real estate business struggled with limited engagement on social media and difficulty generating leads from posts. Despite a strong portfolio of properties, their existing social media efforts were not driving inquiries, and many potential buyers remained unaware of their unique services.

The Solution

We refined the firm’s social media strategy by focusing on property showcases, interactive content like polls, and behind-the-scenes tours to humanize the business. For Instagram, we implemented user-generated content (UGC) by encouraging past clients to share their experiences, further building trust. Facebook ads were finely tuned to target specific segments, such as first-time homebuyers or investors, using clear calls to action like “Schedule a Viewing” or “Book a Consultation.” The approach helped create more personalized and engaging content tailored to the real estate firm’s diverse clientele

The outcome

Our strategy led to a 45% increase in Instagram engagement and a 20% growth in Facebook followers within the first three months. The firm saw a 30% increase in inquiries from social media-driven leads, with a 25% higher conversion rate on Facebook ads targeting specific homebuyer segments. Client testimonials and UGC drove trust and authenticity, leading to an increase in the firm’s reputation and visibility in the local market.