project overview
Selene, a premium skincare brand, sought a refreshed brand identity to resonate with its audience of health-conscious and beauty-savvy customers. The project aimed to create a cohesive and modern visual identity, highlighting Selene’s dedication to natural ingredients and luxurious self-care. Our goal was to develop a brand that stood out in a competitive market while fostering customer trust and loyalty.
design process
Our team began with an in-depth brand analysis, understanding Selene’s core values, target audience, and product strengths. Through brainstorming and mood boards, we developed concepts reflecting elegance and purity. The process included:
- Research: Competitor analysis and market positioning.
- Concept Development: Initial designs for logos, color palettes, and typography.
- Refinement: Iterative revisions based on client feedback.
- Finalization: Delivery of a complete brand package, including logo variations, packaging templates, and social media assets.
The Challenge
Selene’s previous branding lacked consistency and failed to communicate the luxury and quality of its products. Customers found the brand unmemorable, and the packaging didn’t align with the premium image Selene wanted to project.
The Solution
By collaborating closely with the Selene team, we crafted a minimalist yet striking logo that embodied elegance. The new color palette combined soothing earth tones with hints of gold for a luxurious feel. We also created sleek packaging designs emphasizing Selene’s natural ingredients, along with social media templates for consistent online branding.
The outcome
The rebranding led to a 40% increase in customer engagement across social media and a 25% rise in sales within three months of launch. Selene now enjoys heightened recognition in the skincare industry, with customers praising its modern and sophisticated look.
Complete Analysis
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